Clear Digital Vision

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Building an engineering culture

In our view, the only good investment is an investment that helps you deliver more value to your customers. This is why formulating a clear digital vision often has such a large effect on the success of an organization. With a clear digital vision, your organization is always ready to seize business opportunities.

Ever given a ‘go’ to a technological solution for your organization without comparing alternatives, or making a cost-benefit analysis? You are not alone. However, small technological choices can have far-reaching strategic implications, that are easily overlooked. Both by management and engineers.

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Do’s and don’ts

Of course, formulating a clear digital vision starts with choosing goals and objectives. But don’t forget that in order to realize your objectives, you also need to develop new capabilities in your organization. For example, you may need to hire new people or provide training. So apart from a list of clear objectives, in order to execute your vision you also need an actionable plan to develop these new organizational and digital capabilities.

  • Don’t implement new technology just because it is new, or because everybody is talking about it. Choose technology that solves your business problems. And does so cost-effectively.
  • First, go to the root cause of the problem, and explore your options. Then implement the best option.
  • Always focus on maximum impact.

Get to know the other pillars

Build your unique engineering culture

A thriving engineering culture is vital for any company that wants to be a digital leader. However, it is not an off-the-shelf product you can buy. Building an engineering culture requires sustained effort, a willingness to learn, and a commitment to continuous improvement. And that’s where our eight pillars come in. Instead of rushing through them, use them to address (and resolve) the key bottlenecks in your organization one pillar at a time and create the foundation for long-term success.

Are you ready to turn your company’s unlimited curiosity and ambition into unlimited potential? Start building your unique engineering culture now!

Download our Engineering Culture eBook

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5 Reasons why Digital Transformations Fail

In 2011, Marc Andreessen claimed in the Wall Street Journal that “Software is eating the world”, predicting that the rise of software would digitally transform every industry and every sector of the world as we know it. Ten years later, there is nothing more to say but: he was right. Software has completely transformed our lives, and with that, every company, and every organization on the planet. It has fundamentally changed the entertainment industry with Netflix and Spotify. It has transformed travel and hospitality with AirBnB and Booking. It has transformed our cities with scooters, public transportation, and parking, that you can book with your phone in seconds. Every company is becoming a software company because the business models transform from selling products to creating experiences.

Moving the Business Needle

Nowadays, every business is a technology business, no matter what product or service it provides. In the current day and age, no company can make, deliver, or market its product efficiently without technology. Whether it is banks, insurance companies, logistics companies, or retailers, technology is critical to their success. Many companies embrace this fact. They understand when they adopt new technology and implement it successfully, they gain a stronger foothold on the market and stay relevant. Companies that wait for a second or third wave stay at the back of the pack and will have a very hard time becoming a leader in their market or even staying afloat in markets with strong competition.

We build engineering cultures